Communicating with customers via SMS text messages is fast becoming part of a multi-channel customer experience — where people get to choose which channel they prefer to use when connecting with brands. SMS offers speed, accessibility, and the option to communicate privately without going on public social media channels.
It is still hard to connect systems and build integrations. It is a big pain, and a challenge that is very common in many companies. The need for automation and a productive development environment is becoming even greater with more and more of our day-to-day work is moving online. With that in mind, we decided to focus our development platform, Reshuffle, to solve that challenge.